Photography: Mike Nguyen
Super proud of my gurl Lanie from Hellz Bellz on her new line, Belle of the Brawl (BOTB), it’s an extension of Hellz. I checked out the line when I was out in Las Vegas for PROJECT and it’s looking good! The line soft launches this Fall with a full launch in Spring 2012, prices range from $28 for tees to $120 for outwear. I can’t wait to show you all the full range.
BOTB is a clash of two contrasting female embodiments, which come together for a melodic mix of chaos that presents the refined rebellette. Only a flurry of juxtapositions can define what BOTB is: strong yet feminine, aggressive yet gentle; it is a label for the woman who doesn’t live by a set state of mind – but by the whim of her motives. As an evolution of Lanie’s street-contemporary brand Hellz Bellz, the young designer reflects upon her tough-girl mold she has pieced together over the years, against a light-hearted approach to design inspired by current youth culture. It is the perfect translation of Lanie’s surroundings, and the starting foundation for the designers new path.
- $9.0 0 bids 15hr 33mins
- $29.99 BUY IT NOW 23hr 32mins
- $25.0 BUY IT NOW 2hr 51mins
- $8.69 BUY IT NOW 23hr 7mins
- $14.95 BUY IT NOW 0hr 52mins
- $19.99 BUY IT NOW 6hr 17mins
- $33.75 BUY IT NOW 6hr 55mins
- $12.95 BUY IT NOW 23hr 25mins
Categories: fashion streetwear
Tags: