Stella McCartney Spring/Summer 2010 Ad Campaign

stella-mccartney-ss10-ad-01

For spring/summer 2010, Stella McCartney has put her pet dalmatian her family had when she was growing up in the center of her ad campaign featuring model Natalia Vodianova. According to WWD, the black-and-white image of Lucky was shot by Linda McCartney in 1976, the new campaign was shot by Mert Alas & Marcus Piggott and styled by McCartney and the art direction was done in house. She said the campaign images are “fashion meets reportage, mixing color, and black-and-white. A family animal with an outside atmosphere meets studio lights, camera, action! Opposites meeting in one image, illustrating the masculine and feminine sides of the Stella McCartney brand,” she said. Quite cute.

“I love the way it’s very graphic and soft at the same time, due to its double exposure,” said McCartney of her mother’s photo, which is entitled “Lucky, Sussex, 1976.” As for her choice of Mert and Marcus, McCartney told WWD: “I have known Marcus since I was a teenager and Mert from when they first met, but we never had the chance to work together. I wanted to capture their high-glamour approach over my mum’s low-maintenance way of working.”

stella-mccartney-ss10-ad-03