Photos courtesy of Burton
Last night Burton hosted a party to unveil the US Snowboard Team Uniforms for the upcoming 2010 Winter Olympics. The Olympic uniforms pay tribute to classic Americana fashion staples, the pants seamlessly integrate the look of real, worn, vintage denim (seriously, looks so real!), and the jackets feature preppy plaids adorned with leather patches and chenille crests with both pieces incorporating the performance benefits of Gore-Tex fabric which further enhances the technical designs, enabling riders to compete in a variety of cold weather conditions. All product development at Burton is rider driven and this Olympic outerwear is no exception. Burton held a roundtable discussion with top pro-snowboarders and Olympic hopefuls Elena Hight, Mason Aguirre, Danny Davis, Kevin Pearce, Jack Mitrani, Luke Mitrani, Steve Fisher, Scotty Lago, and Louie Vito to review design concepts for the outerwear before arriving at the final creation.
“Since its inception, Burton has been a rider driven company,” said Jake Burton, Founder and Chairman of Burton Snowboards. “For the creation of the US Snowboard Team uniform, we listened carefully to the riders’ needs and used their input to ensure that the final fit, fabrics and overall design would maximize their performances and take these riders to the podium. It was also absolutely critical to ensure these Olympic uniforms were worthy of bearing the Burton name.”
“The Olympic team is made up of the best riders in the world and they demand the best in functionality and performance,” says Brad Hill, NA Snowsports Marketing Leader.” As the leader in technical fabrics, our number one priority at Gore is to make sure our products are best in class. By blending Burton’s unique style with the unbeatable comfort and protection found in Gore-Tex fabric we’re confident the uniforms will enable riders to stay focused on the challenges of the event itself, and not on the distractions bad weather can bring.”
For aspiring first time riders like myself, check out www.burton.com/gosnowboarding and find out how to get a free lift ticket and lesson this season. I never snowboarded in my life but my brother, cousins and bff goes all the time. I think this season I’ll give it a try, hopefully I won’t be addicted, keep you guys posted. Do you snowboard?
More pics after the jump…
Puffy Jacket
Shell Jacket
Categories: denim streetwear
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