According to WWD, Reese Witherspoon is launching her first perfume with Avon called In Bloom by Reese Witherspoon. The development process took nearly 2 years and was more complicated than she imagined, but finally the perfume is slated to release globally in November. No word on how the scent smells but I can imagine it will be very girlie like herself.
“It was a unique experience for me because I had no idea what goes into making perfumes,” said Witherspoon, “I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”
“Reese was the perfect partner on the fragrance – she was fully involved in the whole process from the development of the juice and packaging to the fragrance name. I logged many miles flying between NY and LA to work with her to make sure the end result was a true reflection of Reese’s style.” – Isabel Ryan, Director of Avon Creative Development
UPDATE: Just got some new pictures from their PR, check them after the jump…
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