H&M Debuts ‘See Now, Buy Now’ with Studio Spring/Summer 2017 Collection

We’re in a day and age that we want everything the instant we see it on our social media channels. It’s hard to wait 6 months for a collection to drop so nowadays designers/brands are going with the trend and launching ‘See Now, Buy Now’ collections or a capsule collection within the collection to keep the consumers happy.

For the first time, H&M will be releasing its Studio Spring/Summer 2017 collection straight off the runway as it debuts during Paris Fashion Week on March 1st. H&M’s first-ever ‘see now, buy now’ collection will be available to customers on hm.com immediately following the show and in select stores beginning March 2nd. The fashion show will include key womenswear looks, and for the first time, will also show a full menswear collection. How exciting is that?

I love H&M Studio, it’s a limited-edition collection full of on trend key looks and statement pieces for the season. Here’s a sneak peek of what to expect from the upcoming runway collection. Can’t wait to see the full collection!