Kylie Jenner for PUMA Fierce Campaign

Never say never! PUMA unveiled its latest women’s training campaign featuring Kylie Jenner as the new face focusing on the PUMA Fierce. The campaign was photographed by Lauren Dukoff and will launch with other PUMA ambassadors on April 1st.

The PUMA Fierce is a lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling.

 

The unexpected design has a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. The style will take you to and from your latest training class while taking your look to the next level.

The PUMA Fierce will be available in four colors globally starting April 1st, with additional colors dropping throughout 2016. The Fierce will retail for $90 and be available at PUMA Stores, PUMA.com and retail partners worldwide.

The campaign will have many social components including a program which invites consumers to participate and show how they style the Fierce and are inspired by women like Kylie. Users who post their fiercest looks in and out of the gym using the hashtag #FOREVERFIERCE will get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.

Photos courtesy of PUMA