Kendall Jenner, Gigi Hadid and Jourdan Dunn for Balmain x H&M Ad Campaign

Who’s excited for the Balmain x H&M collection? A few weeks ago you’ve seen sneak peeks of the collection (here, here and here), now here’s a look at the official print ad campaign featuring Kendall Jenner, Gigi Hadid and Jourdan Dunn alongside male models Hao Yun Xiang and Dudley O’Shaughnessy. The campaign was photographed by Mario Sorrenti in a futuristic urban subway system set where each model leads their own crew, reflecting the different themes of the Balmain x H&M collection, designed by Balmain’s creative director Olivier Rousteing.

“When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign,” says Olivier Rousteing, creative director of Balmain.

The Balmain x H&M collection includes womenswear, menswear and accessories, and will be available at selected H&M stores worldwide from November 5th, as well as online. Can’t wait to see the full collection! Are you excited?

Photos courtesy of H&M