Combining sportswear and skatewear with both East and West Coast influences, KITH-founder Ronnie Fieg partners with Diamond Supply Co. and Asics to release their latest collection. The collaboration consists of summer-ready apparel, accessories and footwear that effortlessly echo the identity of both brands.
The KITH x Diamond Supply Co. Collection includes the Raleigh Jersey and the Fairfax Short in Black and White colorways, the “Diamond Blue” cotton jersey, six different styles of co-branded skate-inspired tees, and co-branded snapback hats. The centerpieces of the collection are the Ronnie Fieg x Diamond Supply Co. x Asics Gel Saga and Gel Lyte V sneakers, both dressed in the original “Diamond Blue” colorways.
The Gel Saga will retail for $165.00 USD and the Gel Lyte V will retail for $175.00 USD. Both models will be available with the entire KITH x Diamond Supply Co. collection this Friday, June 19th at KITH Manhattan, Diamond Supply Co.’s Los Angeles and San Francisco flagship stores, and online at kithnyc.com and diamondsupplyco.com. And yes, the shoes will come in small sizes for the ladies, yay!
More info and photos after the jump…
Utilizing Diamond Supply Co.’s iconic “Diamond Blue,” Ronnie Fieg applies his twist to the Gel Saga and Gel Lyte V silhouettes. The Gel Saga is constructed with a gritty skate mentality, as the upper uses durable micro-perforated black leather with “Diamond Blue” pigskin suede components. The luxe liner is made from supple leather for comfortable wear and the medial side features tonal 3M panels for added effect.
The Gel Lyte V opts for a more sportswear-oriented makeup and uses “Diamond Blue” as its primary tone. The upper is also composed of micro-perforated pigskin suede, but the heel wrap is made from a metallic silver “fiberglass” material, which provides a dynamic look to this jewel-inspired trainer. The form-stripes are asymmetrical, featuring white 3M leather trimmed with reflective silver on the lateral side, and vice versa on the medial side.
Both pairs feature Gel-cushioned midsole units, custom-printed co-branded insoles, rubberized patches on the heel wraps, and additional lace options. In-store pairs purchased at KITH and Diamond Supply Co. locations will arrive in custom “Diamond Blue” packaging with custom “Diamond Blue” jewelry dust bags. The release of this collection coincides with Ronnie Fieg’s 20th anniversary of being in the footwear industry, and also marks the first time Diamond Supply Co. has applied its trademark color to Asics silhouettes.
