Ariana Grande and LUXE Brands Fragrance Partnership

Ariana Grande announces her new partnership with prestige beauty company, LUXE Brands, to launch her first-ever fragrance throughout North America and Europe. Dipping her toes into the beauty industry, the young pop artist seeks to craft a fragrance that will speak directly to her loyal following – a dedicated fan base that includes over 24.9 million Facebook fans and 25 million Twitter followers.

“My fans have been asking me to do a fragrance for a while so I am beyond excited to share this with them, to be able to express my creativity in this new way, and also incredibly grateful to have partnered with LUXE Brands,” said Grande.

Check out Ariana Grande’s new fragrance when it launches globally in September 2015.

Photos courtesy of LUXE Brands

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