AYR Women’s Denim Pop-Up Shop

AYR.com just went live with its denim “pop-up” site curated by Gin Lane Media, offering 4 exclusive pairs of denim for sale in advance of their full launch in February. AYR is the third brand to launch under founder Andy Dunn, CEO of Bonobos Inc., whose portfolio includes men’s apparel brands Bonobos and Maide.

AYR denim styles include ‘the skinny’, ‘the ciggy’ and ‘the micro-flare.’ The limited issue run available on AYR.com now will include 1,000 units of their 2 signature denims (skinny and ciggy) in their 2 favorite washes. The Spring 2014 collection will feature 75 pieces across 25 styles in a variety of colors/washes and will launch exclusively on AYR.com in February 2014.