Thursday, July 26, 2018by Wendy Lam
Super excited to finally be able to talk about the Vans’ partnership with Van Gogh Museum! The artfully designed collection highlights Vincent van Gogh’s masterpieces across iconic Vans Classics footwear and apparel. The Van Gogh Museum will dedicate a portion of its profits from this project to the preservation of Vincent van Gogh’s legacy and collection of art; keeping it accessible for future generations.
“We are delighted with the Vans x Van Gogh Museum collection, as it ties in with our mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them”, said Adriaan Dönszelmann, Managing Director of the Van Gogh Museum. “By uniting Van Gogh’s iconic artworks with iconic Vans styles, our partnership brings Vincent’s art “Off The Wall” and into the world to a new audience outside the museum.”
For this special collaboration, Vans worked closely with the Van Gogh Museum team to select four main bodies of work: Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait are inspirations for the collection. Each piece from the collection will also include a special hangtag that highlight historical facts behind each piece of Vincent van Gogh’s art.
The Vans x Van Gogh Museum collection will be available on August 3rd at vans.com, vangoghmuseumshop.com as well as in the museum shop at the Van Gogh Museum in Amsterdam and select retailers worldwide.