When I first previewed the Nike x Matthew M Williams Training Collection at Nike’s HQ a few weeks ago I was immediately drawn to it. For those that don’t know MMW, he’s the brains behind the breakout label Alyx. Everyone knows that I don’t train or workout but this collection works from the gym to the streets, it’s so good. The collection is informed by computational design and computer data featuring a series of training shirts, bottoms and accessories for men and women, and I’ve got my eye on a few pieces. Can’t wait to see more photos because this is not all of it from what I remembered…
What computational design and computer data can offer is really the future of design. It helps to create a different perspective that we can build around. – Matthew M Williams
Photography: Nick Knight for Nike
Categories: fashion
Tags: Matthew M Williamsnike