Rihanna Launched Her Own Lingerie Brand, Savage X Fenty

My fave gurl, Rihanna, just launched her own lingerie brand, Savage X Fenty and I’m all for it! I’m sure you’ve seen sneak peeks on Rihanna’s social media teasing the collection but now you can shop it. I was so sad to have missed her official launch party because I had to fly to Montreal on May 10th but from all the coverage I’ve seen it looked amazing. Savage X brings a bold new take on lingerie with a wide range of styles, sizes and shades. Inspired to celebrate fearless individuality and broaden the definition of what is beautiful, Savage X is a collection with attitude.

“It was important to me to push the boundaries, but also create a line that women can see themselves in,” Rihanna says. “I want to make people look and feel good, and have fun playing around with different styles.”

Savage X features an extensive assortment of lingerie at an accessible price point, the four distinct categories – On the Reg, U Cute, Damn, Black Widow. The collection releases with a bang, there are 90 styles and 36 sizes to start with, ranging from 32A – 44DD in bras, and XS-3X in undies and sleepwear, with plans to expand further this year.

Shop the collection at savagex.com. Are you here for it?

Each category offers its own unique style. On the Reg includes lightweight t-shirt bras and barely-there briefs in 16 colors for daily wear; U Cute showcases a feminine side with lacey detailed bralettes and undies, including a femme-in-the-front, frisky-in-the-back bikini-cut panty; Damn takes it up a notch with subtly suggestive sets with garters, sheer corsets and bodysuits that double as wearable pieces in an edgy wardrobe; Black Widow, as the name suggests, offers ultra-sexy crotchless panties, cupless bras and bodysuits, risqué robes, and jumpsuits with a seductive touch of marabou.

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