One thing you know is that H&M never goes budget on their campaigns, for Fall 2017, the Swedish brand tapped supermodel Naomi Campbell to be their campaign star. Naomi is stars in the latest campaign film, shot in Tokyo’s nightlife wearing some of H&M’s key pieces for Fall 2017. Wardrobe heroes such as sharp blazers, pencil skirts and feminine blouses are freely mixed with fuzzy knits, shiny silver and cocktail dresses for day or night for a new take on glam. The shoes and outerwear are so good, I can’t wait for them!
“Tokyo is definitely one of my favourite places. For the film, I was in a dark double-breasted trouser suit and it was my favourite look from the whole collection. Personally, I would wear exactly as it was styled – the tailored blazer was buttoned up, but you could see a little skin so it was a good balance of feminine and masculine,” says Naomi Campbell.
The Fall 2017 collection is available at hm.com and in store from September 21. Check out the campaign film, lookbook and products below.