The Weeknd's New Puma Model Releases August 24th

PUMA continues to partner with some of the biggest names in music. After collaborating with Rihanna for the past couple of seasons, The Weeknd is the latest pop-artist to partner with the German footwear brand with his coming XO Collection debuting at retailers on August 24th. The collection features the freshly classic yet futuristic PUMA XO Parallel model for $220 USD with a part military, part lifestyle utilitarian sneaker-boot perfect for any occasion. The Weeknd teamed up with PUMA for a lifestyle shoot in Marfa, Texas. Check out select images below and let us know if you plan on grabbing his PUMA collaboration in the comments!