IT Cosmetics Fall 2017 Launches

Friday, August 11, 2017 by Wendy Lam

By now, you guys should know that I love IT Cosmetics so I’m super excited to share their newest Fall 2017 launches! Lots of great stuff in store for you guys, definitely give it a try and each product is categorized by the beauty concern they address. The new launches is available at ULTA Beauty, and More details below!

Aging & Dry Skin

  • Confidence in a Cleanser is your revolutionary one-step skincare solution that cleanses and moisturizes while leaving your skin feeling soft, refreshed and perfectly balanced. Formulated for all skin types and ophthalmologist-tested to be gentle enough for your sensitive eye area, this sulfate-free and soap-free facial cleanser instantly removes 100% of makeup—even waterproof eye makeup—and improves your skin’s vitality.

Dark Circles

  • Bye Bye Under Eye Concealing Pot – Developed with plastic surgeons, your game-changing, color-infused skincare formula starts its life as a skin-smoothing and line-minimizing cream and is infused with the same award-winning full-coverage pigments as your best-selling Bye Bye Under Eye™ Anti-Aging Concealer to give you truly life-changing results. Super smooth, super creamy and super buildable, it covers everything and is formulated with high-performance anti-aging ingredients that deliver immediate full-coverage results—and more powerful, youthful-looking results over time! 6 shades.


  • Bye Bye Pores Illumination Poreless Finish Airbrush Pressed Powder visually blurs the appearance of pores and imperfections utilizing Bye Bye Pores Optical Blurring Technology™, and is also formulated with Drops of Light Technology™ to illuminate your skin without glitter or shimmer. Packed with anti-aging, skin-loving ingredients for your most youthful-looking finish, the talc-free formula never settles into lines or pores—and is perfect for all skin tones and types!

  • Bye Bye Pores Blush in Sweet Cheeks – Available in three gorgeous shades, including NEW Sweet Cheeks, this gamechanging powder blush delivers sheer, buildable color and contains proprietary Bye Bye Pores Optical Blurring Technology™ to instantly diffuse the look of pores and discoloration. Talc-free and perfect for all skin types, it’s formulated with anti-aging, skin-loving ingredients to give you a youthful flush of brightening color that awakens your entire complexion!

Lines & Wrinkles

  • Bye Bye Lines Foundation – Formulated with high-performance anti-aging ingredients and proprietary Drops of Light Optical Blurring Technology™, Bye Bye Lines™ Foundation delivers buildable full coverage that smooths the look of lines and wrinkles with luxurious moisture upon contact and leaves your skin appearing radiant and more lifted. Finally, you can achieve luminous, natural-looking, airbrushed coverage that never settles into lines or wrinkles— and makes your skin look younger, not older! 7 shades.

Blemishes & Acne

  • Bye Bye Breakout Concealer, a color-infused skincare innovation is specially formulated for acneprone skin, with full-coverage pigments added to completely cover and soothe the look of blemishes, acne, redness and discoloration. Rich in high-performance, anti-aging ingredients and a gentle skin-transforming AHA/BHA complex, Bye Bye Breakout™ instantly camouflages the look of any and all blemishes and breakouts. Plus, it miraculously covers everything from rosacea, broken capillaries and scars to hyperpigmentation, sunspots and age spots! This antiaging full-coverage concealing cream is super blendable and truly provides perfectly even coverage that never creases or cracks, and makes your skin appear younger—you’ll see flawless results immediately, and more powerful transformative skin results over time! 7 shades.

  • Bye Bye Breakout Powder – Minimize the appearance of blemishes and combat shine in just one step with Bye Bye Breakout Powder™ Blemish-Minimizing Weightless Finishing Veil, your airbrushed complexion perfection in a jar! The skin-perfecting formula utilizes real silk to make blemishes and shine disappear from view, while anti-aging hydrolyzed collagen and peptides smooth the look of fine lines and wrinkles. This game-changing powder pairs perfectly over your Bye Bye Breakout™ Full-Coverage Treatment Concealer and is packed with all the same great skin-loving ingredients. Plus, the unique soft-focus finish shades go on completely sheer and deliver buildable, flawless-looking coverage for all skin tones! 3 shades.

Sparse Lashes

  • Superhero Liner – Featuring proprietary Elastic Stretch No-Skip Technology™ and a Triple Black Pigment Complex, your Superhero™ Liner creates a super saturated, super black, super flawless line that won’t budge or smudge and becomes one with your lashes—no gaps or empty space!

Brow Drama

  • Brow Power Powder – Featuring award-winning Brow Power™ Technology, your revolutionary brow innovation comes in one universal shade that transforms to all hair colors based on pressure and completely covers gray. Perfect for both thin and thick brows, the powder formula never makes your brows appear flat or drawn on and adds the look of soft volume and definition for your most naturally beautiful brows!

  • Brow Power Pomade – Perfect for all hair colors, the universal clear shade features proprietary Brow Power™ Technology, transforming the look of your brows and enhancing all hair tones with waterproof smoothing, grooming and definition. Featuring a customized tapered brush for effortless application, this groundbreaking product truly does the work for you, holding eyebrows in place and keeping them perfectly polished with an alcohol-free, flake-free, quick-drying formula that delivers super sealed-in color that lasts!

  • Heavenly Luxe Brow Power Brush – Create your most beautiful brows with Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush #21, a 2-in-1 tool that flawlessly applies Brow Power Powder™ and all your favorite brow products. The dual-ended design includes a firm, angled brush end to effortlessly and precisely define, fill and shape your brows—plus a grooming spooley brush end for polished perfection that lasts.Create your most beautiful brows with Heavenly Luxe™ Brow Power™ Universal Brow-Transformer Brush #21, a 2-in-1 tool that flawlessly applies Brow Power Powder™ and all your favorite brow products. The dual-ended design includes a firm, angled brush end to effortlessly and precisely define, fill and shape your brows—plus a grooming spooley brush end for polished perfection that lasts.


  • Bye Bye Redness Treatment Moisturizer – Proprietary redness-erasing, optical-blurring technology infuses your skin with renewed vitality while high-performance, anti-aging ingredients immerse it in moisture and help smooth out the look of imperfections, discoloration, lines and wrinkles.

  • Bye Bye Redness Shade Extensions – Now available in two NEW shades, Transforming Porcelain Beige and Transforming Light Beige, Bye Bye Redness™ Neutralizing Correcting Cream is your colorinfused skincare that starts its life as a skin-calming cream and completely cancels redness from view—all while delivering long-wearing, color-correcting full coverage. Rich in anti-aging ingredients, it camoufl ages the look of any red-toned skin discolorations including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots and more. This soothing, cutting-edge, super-blendable cream truly provides perfect coverage that won’t crease or crack, and makes your skin appear supple, even and youthfully radiant! 3 shades.

  • Bye Bye Redness™ Redness Erasing Correcting Powder instantly erases the look of redness, rosacea, broken capillaries and any imperfections—and lets you achieve buildable, sheerto- full coverage and an airbrushed finish in seconds! Developed with plastic surgeons, this innovative tone-correcting powder never creases or cracks and is packed with soothing anti-aging ingredients that truly make redness disappear from view. You’ll see powerful results instantly and more dramatic skin-loving, transformative results over time! 3 shades.

Dull Skin

  • CC+ Airbrush Perfecting Powder Illumination™ Sheer to Full Coverage Illuminating Finishing Veil with SPF 50+ is your original, best-selling CC+ Airbrush Perfecting Powder™ with SPF 50+—infused with micronized pigments of light for a lit-from-within finish without glitter or shimmer! In addition to subtle radiance, this revolutionary formula combines buildable optical-blurring coverage, proprietary Drops of Light Technology™ and SPF 50+ physical sunscreen to visually camouflage the look of imperfections and deliver powerful sun protection. To complete your complexion perfection, your weightless powder is also talcfree and formulated with high-performance anti-aging ingredients for the look and feel of your softest skin in just 30 seconds! 7 shades.

  • Perfect Lighting™ Radiant Touch Magic Wand instantly corrects, conceals and brightens the look of your skin with just one touch! This innovative concealer and correcting brightener utilizes proprietary Drops of Light Technology™, plus licorice root and hydrolyzed pearl to add a subtle touch of radiance—bringing your best features forward while neutralizing, correcting and blurring the appearance of skin imperfections in just seconds. 3 shades.

Photos courtesy of IT Cosmetics




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