Reebok announced its latest partnership with R&B artist, dancer, actress and famed sneakerhead Teyana Taylor as their lastest brand ambassador. She will join Reebok’s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist Kendrick Lamar.
Not only did Teyana sign on with Reebok Classic for a long-term partnership, she also fronts the new Reebok Classic Freestyle campaign which first launched back ’82. The Freestyle Hi was the first fitness sneaker that was specifically designed for women. This campaign is perfect for Teyana, she is known for her provocative moves as we saw on Kanye West’s Fade music video, this gurl got the hottest body in the game and she had a baby! Body goals!
Taylor said, “Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.
Taylor and Reebok have notably worked together in the past, collaborating on her own brazen red colorway of the Question Mid as part of the 20th Anniversary of the iconic Allen Iverson sneaker in 2016, called the “Question Mid Teyana T.”
Taylor will initially support the re-release of the Freestyle Hi in 2017 with its three OG colorways – the Triple Red, Triple White, and Triple Black – currently available at reebok.com and select retailers nationwide, with additional colorways to come throughout 2017.