adidas Originals releases its latest XBYO lookbook, a brand new apparel range that captures the essence of the 3-stripes design philosophy, featuring contemporary cultural icon Adwoa Aboah and New York rapper Desiigner.
The XBYO collection features everyday essential pieces that are both timeless and comfortable. The lookbook was set against a disruptive backdrop of VHS noise that harks back to the golden era of street culture. Shot on both digital and film, the lookbook’s hazy, nostalgic aesthetic stays true to the referential nature of XBYO, refining classic 3-stripes designs to the nucleus to create a timeless range of contemporary classics.
The XBYO collection is set to release on January 5th, at adidas Originals Stores and adidas.com.