As we approach the new year, H&M has announced that Chinese actor, Li Chen, and Chinese actress, Fan Bingbing, will be fronting the 2017 Chinese New Year campaign. The campaign also commemorates their 520 days together (520 means “I love you” in Mandarin). Photographed by renowned fashion photographer, Chen Man, the campaign will be portraying love and joy.
Available in January 2017, the collection will be launched exclusively in 9 markets in H&M Asia: Mainland China, Hong Kong, Macau, Taiwan, Singapore, Malaysia Thailand, Indoesnia and the Philippines.
Can’t wait to see the full campaign and collection.
“Chinese New Year is one of the most important holidays on the lunar calendar, and what better way to celebrate the season than with your loved ones? I’m so excited to be fronting H&M’s Chinese New Year campaign together with Bingbing. With the artistic direction from Chen Man, we hope that the warmth and joy from the campaign shoot will resonate with our fans,” says Li Chen.
“I am very happy to front H&M’s 2017 Chinese New Year campaign with Li Chen. During the Spring Festival, everyone wants to stand out in style when the streets are awash in auspicious red. We hope our campaign with H&M will bring the year of Rooster alive in style to different cities of Asia,” says Fan Bingbing.
Photo courtesy of H&M
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