Gigi Hadid for Reebok Women’s FW’16 #PerfectNever Campaign

Every athletic brand is now catching on and focusing more on women which is great news for me. Doesn’t look like the athleisure look is going anywhere anytime, yay! Reebok announced Gigi Hadid as the newest face of their #PerfectNever movement, a powerful and inspirational call that champions Reebok’s intrinsic message of self-betterment. I personally really like Gigi so this campaign is a good one.

Gigi says, “When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I’d focus on my mistakes which would breed more missteps – a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”

The Fall/Winter 2016 Reebok Women’s collection, as worn by Gigi throughout the campaign, is available at reebok.com.

Photos courtesy of Reebok

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