Behind-the-Scenes with Jean-Paul Goude at KENZO x H&M Campaign Shoot

Previously you’ve seen sneak peeks of the KENZO x H&M collaboration, now here’s a look at the campaign shot by iconic photographer Jean-Paul Goude. The campaign features seven diverse celebrities and personalities: Iman, Chloe Sevigny, Rosario Dawson, Chance The Rapper, Ryuichi Sakamoto, Suboi and Xiuhtezcatl Martinez.

“We love to work with our idols, and Jean-Paul Goude is a true icon. His images for KENZO x H&M are incredible, and capture the personality, positivity and freedom of the collection,” says Carol Lim and Humberto Leon, creative directors, KENZO.

“Working with H&M and Carol and Humberto on the KENZO x H&M campaign is a real adventure. I love the attitude that they have brought to the collection, and their youth, energy, fun and style,” says Jean-Paul Goude.

The campaign will debut October 17th, before the collection launches in over 250 H&M stores worldwide, as well as online, on November 3rd. Are you excited?