Introducing The Fifth Watches

The Fifth, an Australian minimalistic watch brand, founded by Alex McBride features a unique selling strategy for their unisex timepieces. On the 5th of every month (hence the name of the brand), for a limited 5-day period (or while stocks last), you’re able to purchase a timepiece through the online store. After 5 days, they close their shop until the following month when this process resumes again.

There are currently two-city inspired ranges: “New York Classic” and “Melbourne Minimal,” consisting of five pieces varying on tan, white, black gold and peach. Prices don’t break the bank neither (priced from $105 – $150). If you like the watches, you can sign up to become a VIP member and be the first to receive info about new styles. Check them out at the5th.co.

Photos courtesy of The Fifth