A couple weeks ago, PUMA announced that Kylie Jenner will be the face of its latest women’s training campaign focusing on the PUMA Fierce. Tomorrow, April 1st, Kylie’s campaign along with other PUMA ambassadors will official launch. The Fierce campaign was photographed by Lauren Dukoff.
Besides the campaign, the Fierce training shoe will launch in four colors globally starting April 1st, with additional colors dropping throughout 2016. The Fierce will retail for $90 and be available at PUMA Stores, PUMA.com and retail partners worldwide.
In addition, the campaign will have many social components including a program which invites consumers to participate and show how they style the Fierce and are inspired by women like Kylie. Users who post their fiercest looks in and out of the gym using the hashtag #FOREVERFIERCE will get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.
To learn more about the Fierce go to puma.com, to take part in the Fierce Challenge follow the brand on Facebook, Twitter, Instagram and Snapchat @puma.
Photo courtesy of PUMA
Categories: celebrities fashion kicks
