Did you know about World Recycle Week? The global initiative is from April 18th to 24th, and H&M has teamed up with M.I.A. to launch a new music video to raise awareness. The video will debut on April 11th at hm.com. Support!
During the period, H&M aims to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide in its more than 3,600 stores. The initiative is part of H&M’s goal to close the loop in fashion, recycling unwanted garments to create recycled textile fibres for new products.
For more information on Garment Collecting and Close the Loop, please visit hm.com.
To mark the first World Recycle Week, H&M aims to collect more textiles than ever before through its on-going Garment Collecting initiative. Alongside the video by M.I.A., bloggers and characters from the video will film rehaul clips, showing the pieces they’re recycling through the H&M Garment Collecting project during World Recycle Week – meaning the opposite of haul where you upload a video showing items recently purchased. Create your own clips using the hashtag #HMrehaul, then bring the garments to any H&M store, becoming part of a global fashion movement to make Garment Collecting a natural part of the life of clothes.
Photos courtesy of H&M
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