H&M Loves Coachella 2016 Collection

H&M teams up once again with the Coachella Valley Music and Arts Festival for the second year to create a co-branded collection for both men and women. The H&M Loves Coachella 2016 collection will launch in the U.S. in-stores and online on March 24th.

The H&M Loves Coachella collection features a line-up of iconic pieces and freewheeling playfulness. The overall look is about personal style, mixing, not matching, and conveying a message of ease and freedom. For girls, the collection includes folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, and accessory essentials including floppy hats, sunglasses, and flat boots. Hemlines are short and embellishments provide a crafty tingle. For boys, it is all about printed T-shirts and mismatched shirts, bermudas, and denim shorts.

H&M will have also have a pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break from the heat, and enjoy an interactive social experience.

Check out the campaign images below. Will you be attending Coachella?