Tuesday, February 23, 2016by Wendy Lam
While I was at Sneaker Con Fort Lauderdale this past Saturday, I saw a lot of teens rockin’ a striped T-shirt with the GUESS logo across the chest. But it’s no regular GUESS, instead of the double ‘S’, it was the ‘$$’. I guess A$AP Rocky was a great choice to collaborate on a GUESS Originals collection, no pun intended.
The GUESS Originals x A$AP Rocky Collection drew inspiration from 30 years of creativity and innovation at GUESS and is A$AP Rocky’s interpretation of iconic GUESS styles sold in the 90’s. Featuring a collection that brings you back to when A$AP Rocky and a fashion-obsessed generation grew up alongside GUESS, sporting the iconic triangle logo on the back pocket of their denim jeans.
“It’s taking archival designs and adding a new twist, and developing new colorways” said A$AP Rocky. “Something for men, women, boys, and girls around the world. It’s a very personal collection: limited and very focused. I think this is dope because hip hop hasn’t seen these color ways and patterns since the early ’90s.”
The limited edition GUESS Originals x A$AP Rocky collection is available at select US GUESS stores, GUESS.com.
The GUESS Originals x A$AP Rocky collection comprises both men’s and women’s pieces. Light blue acid washes, tencel fabrics and pinstripes reign supreme throughout the collection, with GUESS logo crop tanks and varsity bombers a plenty. Simple fabric choices, uncomplicated design and a classic color palette are evocative of 90’s youth music culture, refined with a contemporary edge. In a subtle nod to the collaborator, the “GUESS Jeans USA” logotype is altered to read $ in GUE$$ throughout both women’s and menswear collections.