adidas Originals NMD

Last night adidas Originals launched its latest model, NMD, at the Lexington Armory in New York City. NMD references progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, with updated fabrications like BOOST and Primeknit designed for a nomadic lifestyle without boundaries.

The adidas Originals NMD visualized the concept of a fearless contemporary nomad via huge experimental film screens of bustling international capital cities. As models wearing the brand new silhouette trekked through the majestic projection, attendees immersed themselves in product installations of the archival adidas models that inspired the futuristic new shoe.

The launch NMD is available globally for $170 USD, ?130 GBP, €170 EUR at adidas Originals stores, select retailers and via adidas.com/NMD from December 12th. The reflective Consortium NMD is available from select Consortium retailers worldwide from December 10th for $180 USD, ?130 GBP, €180 EUR.

Projection credits: Creative Direction by Etienne Russo, score by Lovefingers.