Julia Restoin Roitfeld for H&M Conscious Exclusive 2016

H&M introduces its Conscious Exclusive 2016 collection in collaboration with the Musée des Arts Décoratifs, located at the Palais du Lourve in Paris. The campaign stars Parisian Art Director, Julia Restoin Roitfeld, and was inspired by the museum’s collection of archival fashions. For this season’s Conscious Exclusive collection, the H&M team worked closely with the museum to deliver a glamorous line of modern red carpet clothing and accessories infused with tactile charm, a nostalgic aesthetic and a historical legacy.

“I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic. Especially since it is made with innovative and sustainable materials which are the future of fashion…”

The complete H&M Conscious Exclusive collection will be available in around 180 stores worldwide and online at hm.com beginning April 7th.

Photos courtesy of H&M