Tuesday, November 10, 2015by Katie Kuang
Going into its third year, H&M celebrates Chinese New Year with a new specially designed collection and ad campaign starring international Korean singer/actor, Siwon Choi, and international supermodel Liu Wen. This will be the first time the couple is seen together since their appearance on the popular reality TV show “Let’s Fall in Love.”
“I’m very excited to be fronting H&M’s Chinese New Year campaign. In Korea, we also celebrate the Spring Festival! It is the time of year where we gather with our loved ones to exchange gifts, and traditional Korean hanbok is worn during the holiday. I hope my chemistry with Liu Wen will truly reflect love and togetherness during this year’s heart-warming Spring Festival,” says Siwon Choi.
“Chinese New Year is definitely one of the biggest and most celebrated occasions for all Chinese around the world. I am proud to be part of this exciting H&M regional campaign as it totally resonates with my spirit of celebration during this special festive season. Through our campaign, we hope to exude love and happiness in this festivity,” says Liu Wen.
H&M‘s Chinese New Year 2016 collection launches on January 28, 2016 and will be available exclusively in China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia, and the Philippines. Stay tuned for the official campaign coming soon!
Photo courtesy of H&M