Tuesday, August 18, 2015by Katie Kuang
JOYCE teams up with esteemed Italian fashion designer Giambattista Valli, and master of dramatic ethereal-style cinema Wing Shya, to debut ‘The Atelier Project.’ The special partnership acts as a means to convey the story behind each garment, showcasing the creative process, time, and energy invested in a designer’s collection.
The project is a dreamy depiction of Valli’s bustling atelier, featuring the dedicated efforts that went into creating his Autumn/Winter 2015 collection. Celebrating the 10th Anniversary of his fashion house, Valli looks back on the evolution of a new generation of customers and their renewed sense of appreciation for haute couture.
Photos courtesy of JOYCE