Friday, July 31, 2015by Katie Kuang
H&M debuts its first full range of beauty collection featuring over 700 beautifully packaged makeup, haircare, body care and beauty tools. The new line will highlight an ever-evolving makeup selection focusing on seasonal looks, trends, and colors while replacing all existing products sold in stores.
“We are very excited to offer ‘fashion for the face’ at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors,” says Sara Wallander, concept designer at H&M Beauty.
In honor of the new launch, H&M stores will have designated beauty areas to help customers experiment with trends and develop a beauty look that is all their own. Two subsidiary collections will also be included in the new range: a premium H&M beauty line and a Conscious Exclusive assortment made from Ecocert-approved sustainable materials.
The H&M Beauty collection will be available this fall in over 900 H&M stores worldwide and online at hm.com.
Photos courtesy of H&M