Under Armour 2015 “I WILL WHAT I WANT” Bra Campaign

Last week, Under Armour launched its latest iteration of the women’s-focused, I WILL WHAT I WANT campaign, in Los Angeles with World Champion downhill skier and UA Woman of Will, Lindsey Vonn. The campaign focuses on the all-new Armour Bra collection featuring a range of high, medium and low styles designed to support women through a variety of fitness activities.

The new campaign stars UA Women of Will including Lindsey Von, Gisele Bünchen, Misty Copeland, Kelley O’Hara, and Brianna Cope. Each athlete is seen in the campaign next to statements about overcoming doubt and setbacks related to their womanhood. The statements not only give a voice to these athletes, but to women everywhere who have gone through the struggle of finding the perfect sports bra.

“Throughout the 10 years I’ve been an Under Armour athlete, I’ve experienced firsthand the dedication this brand has to making the best apparel, footwear and equipment for all athletes,” said Lindsey Vonn, World Champion downhill skier. “The Armour Bra Collection is just the newest chapter in that story and it offers the innovation, comfort and support that allows me stay focused on the slopes, in the gym, and in my everyday life.”

The featured product of the collection is the Armour High Bra. It combines unique style with lightweight gel shoulder straps and a gel encased underwire to provide comfort and support without the bra-induced irritation that women generally experience during activities such as running, kickboxing, and spinning.

Shop Under Armour’s Armour Bra collection now in-stores and online at underarmour.com.