Monday, July 20, 2015by Wendy Lam
I literally got goosebumps looking at the new Moncler Fall/Winter 2015-16 advertising campaign shot by American photographer Annie Leibovitz. The campaign was shot in Iceland, narrated with a fairytale inflection which was drawn straight from Nordic sagas and traditional Russian and Slavic folklore.
The two starring models are brother and sister; in Moncler’s fairytale they are twins, but in real life they are Lucky and Pyper Smith – Lucky is the bass player of the band “The Atomics”, alongside sisters Pyper, Starlie and Daisy. The references are clear-cut and evocative. In fact they range from atmospheres taken from Tolkien’s great novels to Hans Christian Andersen’s “Snow Queen”, right down to the Russian mythological figure and Slavic heritage of the “Baba Yaga” genre.
So amazing right? The landscapes are just breathtaking, love this campaign.