In collaboration with professional surfer John John Florence, Nike and Hurley present the innovative and empowering new Phantom JJF Elite boardshort. The Hurley Athlete challenged Hurley to design a boardshort that could withstand the harshest conditions, without compromise to comfort and flexibility. Through the partnership, Hurley tapped into Nike’s innovation for sports and applied it to water activity, creating products for surfers designed to make in-water performance lighter, faster and more flexible.
“John John Florence’s style has a massive impact on our design,” said Hurley Creative Director, Ryan Hurley. “Collaboration with incredible athletes like John, as well as our friends at Nike, has allowed us to continue to come up with new product solutions for the water. Our team stays open-minded with a relentless focus on innovating for the modern surf athlete.”
Inspired by Nike’s footwear solutions and John John’s feedback, the Phantom JJF Elite is Hurley’s most technically advanced performance boardshort on the market. Featuring Hurley’s new Dynamic Livewire waistband, the Phantom JJF Elite is built for the highest level of surf. The new boardshorts also feature a double layer of 60 percent stretch Phantom fabric for better movement in the waistband and an exclusive construction technique to stabilize the multi-directional fabric.
The Nike x Hurley Phantom JJF Elite boardshorts are available now at nike.com.
More photos after the jump…
Photos courtesy of Hurley
