Reebok Classic teams up with renowned cosmetics brand FACE Stockholm for a special collaboration that celebrates women’s bold style and individuality. Actress and style blogger Ashley Madekwe fronts the campaign and hosted a colorful launch event at Canoe Studios in NYC to showcase the collection. At the launch event, Ashley wore a black Marni shirt dress paired with her favorite Reebok Classic x FACE Stockholm “Classic Leather” kicks. FACE Stockholm provided an on-site lip and eye bar to add the finishing touches on partygoer’s looks, while tunes played from model/DJ Harley Viera-Newton.
For the collection, Reebok fused some of its most iconic women’s silhouettes with FACE Stockholm’s bold and eye-catching color palettes. The Reebok Classic Freestyle Hi, Classic Leather and Princess Spirit are given a makeover with shimmering metallic tones, flashes of jet black and colorblock pastel strokes to match the minimal white uppers.
The collection’s “You’re Naked Without It” campaign showcases the importance of bold finishes. In a set of images, Ashley models the collection wearing nothing but the new sneakers and matching make-up to beautifully convey both strength and femininity. In another set of campaign images, Ashley demonstrates how versatile the collection is by pairing the new kicks with high-waisted bottoms and a bralette.
The Reebok Classic x FACE Stockholm Fall/Winter 2015 collection will retail for $70-$75 at Urban Outfitters, Villa, Lady Foot Locker and reebok.com starting July 1st.
More photos after the jump…