This summer, H&M captures the serenity and beauty of Asia in a selection of styles for women and men. For women, silhouettes encompass a sophisticated and cool purity with the use of light draping and fluid lines. Fits are more relaxed as garments express a modern and natural look. Cool and edgy floral prints are derived from heavy Asian influences, including prints from Japanese kimonos.
For men, this season is all about minimalism and sports influences. Cuts and silhouettes are catered to enhancing a masculine yet effortless cool look. Colors are light in salute to summer and key pieces include the suede biker jacket and light grey trousers.
Check out more summer styles and inspirations in-stores or online at hm.com.
More photos after the jump…