Sunday, May 10, 2015by Katie Kuang
Sunglass Hut’s Global Brand Ambassador, Georgia May Jagger, appears once again in the year’s #itstartedwithmom Mother’s Day campaign with her siblings Lizzie and James. The campaign headlines include real-life style advice from their supermodel mom, Jerry Hall, such as “Mom taught me that details make a difference” and “Red lipstick and sunnies is how mom taught us to shine.”
“Mum’s advice growing up has totally become my inspiration for today,” said Georgia May. “There was a lot of laughing and goofing around with Lizzie and James on set all day, recalling some of our favorite memories with mum,” she concluded. ‘We love Mother’s Day, I think if it didn’t exist we would have created the day anyway just to have the chance to spoil her and thank her for everything she’s done for us,” she said.
The #itstartedwithmom campaign was shot in Los Angeles by fashion photographer Sebastian Kim and styled by Cher Coulter. The playful images of Georgia May, Lizzie and James feature the brand’s seasonal trend, Chemical Pastel, with styles in faded pastel colors.
As part of the campaign, Sunglass Hut will encourage consumers to share their tribute to Mom with a personalized e-card where they can upload their favorite photo of mom and post to social media channels. Each card will include a barcode for a Mother’s Day surprise ranging from a free care kit to a pair of stylish sunnies.
Check out the some of the styles featured in the campaign now in Sunglass Hut stores or online at sunglasshut.com.
More photos after the jump…