H&M Summer 2015 Campaign

H&M Summer 2015 Campaign

Tuesday, April 21, 2015 by Katie Kuang

H&M Summer 2015 Campaign

H&M releases its latest Summer 2015 campaign featuring a cast of supermodels Adriana Lima, Joan Smalls, Natasha Poly and Doutzen Kroes along with Swedish musical duo, Axwell and Ingrosso. The new campaign embraces a modern bohemian feel and features kaleidoscopic paisley sundresses, tie-side bikinis and tropical leaf prints on long flowing skirts and bikini tops. Monochromatic dressing also makes an impact on white lace-front tunics, vest tops, frilled skirts and long sleeved dresses paired perfectly with elegant silver accessories. Swimwear essentials include a frilled one-shoulder bandeau with frilled bottoms and bikinis held at the front and side by decorative metallic rings.

H&M’s Summer 2015 campaign commercial will debut online at hm.com on April 30th, before appearing on TV and in cinemas worldwide. Get inspired!

More photos after the jump…

H&M Summer 2015 Campaign

H&M Summer 2015 Campaign

H&M Summer 2015 Campaign

H&M Summer 2015 Campaign

H&M Summer 2015 Campaign

Photos courtesy of H&M

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