K-Swiss has teamed up with renowned DJ, producer and entrepreneur Diplo to launch ‘The Board’, a new game changing campaign aimed to inspire, and be led by, the next generation of young entrepreneurs to bring the K-Swiss brand back to prominence.
“We believe that consumer aspirations have shifted. The goal has evolved beyond being the fastest runner or being a celebrity. Young people want their own brands, their own voice and their own businesses. K•Swiss is committed to outfitting and inspiring this generation of entrepreneurs,” said Barney Waters, chief marketing officer of K•Swiss Global Brands.
Under the direction of Diplo, successful applicants to ‘The Board’ will be invited to the program’s members-only website with a six course curriculum connecting the group with industry insiders. Each insider will lead a discussion session specific to their expertise, and then assign a task to the board that relates to the K-Swiss business. Members of ‘The Board’ will make real decisions on real projects that K-Swiss will follow. The program highlights important topics including brand positioning, sneaker design, social media promotion and drafting a business plan.
The application site is open now with submissions valid through April 30th at kswiss.com.
More photos and the campaign video after the jump…
Photos courtesy of K-Swiss
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