Last year H&M announced actress and humanitarian Olivia Wilde as the face of its H&M Conscious Exclusive collection, finally we get a peek at the campaign. Olivia has been wearing the collection on several occasions and I’ve been dying to see the full collection since! The collection is made with sustainable materials, using fabrics such as hemp, organic linen and organic leather to create great pieces. Obsessed with the black suit/cape look, it’s a must-have for me!
This year’s Conscious Exclusive collection takes inspiration from around the planet, with a focus on the versatility of the dress. An organic linen and silk sleeveless gown with a glamorous shape is printed with hand-drawn images of birds. A black cocktail dress is made from Tencel® and recycled wool, with an African influence in its embellished rows of recycled sequins. Meanwhile a sleeveless cocktail dress has a print inspired by Japanese ink, and is made from organic hemp, organic silk and organic cotton.
The Conscious Exclusive collection available in around 200 H&M stores worldwide on April 16th, as well as hm.com.
More photos and video of Olivia behind-the-scenes after the jump…
“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.
Photos courtesy of H&M
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