Converse Made By You Campaign

Converse just announced its global launch of “Made by you,” the Spring 2015 campaign celebrates fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years.

“Made by you” highlights the Converse Chuck Taylor All Star, the only sneaker defined by those who wear them. Converse has curated a collection of Chuck Taylor All Star portraits, showcasing endless diversity and self-expression of individuals past and present who choose to wear Chuck Taylor All Star – from international icons like Patti Smith, Andy Warhol, Futura, Jefferson Hack, Sayo Yoshida, Kate Lanphear and Glenn O’Brien. Activations take place from the streets and stores to online and in social media with launch exhibitions in NYC, London, Beijing and Mexico City.

If you’re in NYC, stop by Flatiron Plaza to see the activation, pretty cool!

More photos after the jump…

“Made by you” is a true celebration of creative individuals, their stories and their sneakers. Whether they are hand painted, covered in mud or worn out with holes, each Chuck Taylor All Star portrait tells a deeply personal story of the transformation from a white, black, red or navy sneaker into a remarkable piece of art. However worn, customized, modified or pristine, the portraits demonstrate the vast potential of an ultimate blank canvas.

Converse Made By You Campaign