Karlie Kloss for Joe Fresh Spring 2015 Campaign

Joe Fresh announced its new Spring 2015 campaign featuring supermodel Karlie Kloss as the star. The campaign was shot by photographer Steven Sebring and depicts Karlie in key looks from the new collection. This season’s trends at Joe Fresh include botanical prints, military-inspired designs, utility details, classic silk pieces and lived-in denim. Shop the collection on joefresh.com.

“My style is very simple and chic and I think these pieces are right up my alley,” said Kloss. “When you pull on a great pair of jeans and it fits perfectly with a gorgeous silk shirt, and you feel good in what you’re wearing, it makes all the difference.”

More photos after the jump…

Photos courtesy of Joe Fresh

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