Florrie for H&M Loves Music Collection

Florrie for H&M Loves Music Collection

Monday, January 26, 2015 by Katie Kuang

H&M continues to bring music into the fashion world by launching its Loves Music Collection, featuring up and coming UK music artist Florrie as the face of the campaign. The collection has a soft, bohemian vibe with floral prints, hairy knits, fringes, kimonos and cropped tops. Layering is key, featuring separates that are easy to mix and match.

“I am so excited to be starring in the new H&M campaign! I love this campaign because it’s all about music, and music is everything to me” says Florrie. “It’s a brand that I’ve always loved and have shopped. Style means something different to everyone. Music and fashion are both ways of expressing yourself creatively, and both are very personal things.”

H&M Loves Music is a platform for H&M to showcase new up and coming musicians in support of the strong link between music and fashion. The collection is available now in all Divided girl departments in H&M stores.

Full lookbook/campaign after the jump…

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Categories: celebrities fashion h&m


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