Shea Moisture Color Cosmetics Collection

Shea Moisture Color Cosmetics Collection

Friday, January 16, 2015 by Katie Kuang

SheaMoisture launched a new comprehensive color cosmetics collection entitled, A Better Way to Beautiful. The color collection offers a wide variety of products including: sheer liquid foundation, CC cream, lip stain, lipstick, mascara, and a customizable palette in two sizes. Like all their other beauty products, SheaMoisture uses certified organic ingredients and do not contain sulfates, parabens, paraffins, mineral oil or any other harmful carcinogens.

Check out the collection now, exclusively at select Target stores and

More info and photos after the jump…


  • Liquid Eyeliner – Gives you a vivd shine and superior water resistance. $8.99
  • Lengthening Mascara – For larger-than-life lashes! Strengthens and softens for long-lasting, lush-lashes. $8.99
  • Volumizing Mascara – For lusher-than-life lashes! Strengthens and softens for long-lasting, lush-lashes. $8.99
  • Wet/Dry Eyeshadow – Blends smoothly and evenly to create the perfect eyeshadow effects. Use wet or dry. $4.99


  • Primer – This silky-smooth formula primes your skin for long-lasting makeup application. $15.99
  • Pressed Powder – Oil-absorbing powder provides even coverage with a soft-touch finish. $14.99
  • Mineral Blush – Powder blush provides sheer, buildable coverage and leaves skin with a satiny, smooth finish. $5.99
  • Illuminating Powder – This bronzer conditions and keeps skin looking and feeling fresh all day. $11.99
  • Wet/Dry Pressed Powder – Apply dry for light, luminous coverage. Apply wet for full, creamy coverage. $14.99
  • Sheer Liquid Foundation – Provides ultra-hydration with medium-to-full coverage. $14.99
  • CC Cream – A primer, color corrector, moisturizer, sun protectant, brightener and conditioner, you can have it all. $15.99
  • Crème Concealer – Formulated to reduce the appearance of fine lines while giving perfect coverage. $11.99
  • Color Correcting, Contouring and Highlighting Palette – Our easy-to-use 3-in-1 contouring palette for creating the looks you love. With expert level coverage for the most pressing dilemmas. $24.99


  • Lip Stain – Softens and hydrates lips while delivering stunning color. $10.99
  • Lip Gloss – Natural moisturizers restore and renew collagen, making lips appear fuller. $9.99
  • Lip Crayon – Softens and hydrates while keeping lips supple and kissable. $9.99
  • Lip/Cheek Balm – Creates a beautiful flush of color on cheeks. $4.99
  • Lip Exfoliator – Exfoliate, moisturize and condition lips in one smooth move. $7.99

Photos courtesy of SheaMoisture



Categories: beauty


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