For those that follow me on Instagram, you’ve probably already seen me supporting the debut of a new Guy Laroche fragrance, Drakkar Essence, with NFL quarterback Cam Newton, as the face of the campaign. I love the message behind this fragrance. Drakkar Essence helps you feel energized, strong, powerful and unstoppable with the self-confidence an athlete (even if you’re not particularly sporty). We should always feel powerful in what we do when we strive to be the best and not let others put us down or make us feel less confidence.
The fragrance launch also has a charity element behind it, which I love. It’s always great to give back to the community. To participate in the #showyourpower campaign, visit facebook.com/drakkaressence, and use @DrakkarEssence on Twitter and Instagram. For every social media post using hashtag #showyourpower, L’Oréal will donate $5 to the Cam Newton Foundation, a non-profit organization that provides resources to underprivileged youth and communities.
When I am at my most confident and powerful, I am helping the less fortunate. Whether it’s donating food, toys, clothing or my time, I think it’s important to give back. When are you at your most powerful? Show us your own power poses and help empower others! What are you waiting for?
More photos after the jump…
“It’s a huge honor to represent Drakkar Essence and be able to show the world my personality and style,” says Newton, a Heisman trophy winner, number one overall draft pick and rookie of the year. “The Drakkar Essence man is bold, strong, fashionable and confident. He is powerful and embraces the moment. When he walks into the room, he doesn’t have to say a word—you don’t know who he is or what he does—but you know he’s important.”
Photos courtesy of Drakkar Essence
Disclosure: This post is a collaboration with Drakkar Essence and Style Coalition