Last week my friends at Staple invited me to a private event at the Shake Shack at Madison Square Park to celebrate the new #StapleShack collaboration. Besides yummy Shake Shack burgers being served, the highlight was Jeff Staple’s custom “Staple Concrete” frozen custard flavor. It was delish!
The collaboration between Staple and Shake Shack is available for a limited time and includes a limited edition product capsule and a “Staple Concrete” frozen custard flavor. The limited edition t-shirt retails for $23, sunglasses for $35, and the custom concrete (Single: $4.30/Double: $6.55) is available for a limited time only.
“I could not be more proud of this collaboration,” says jeffstaple. “I’ve been a fan of Shake Shack since back when there was only one location in Madison Square Park. I’m also a die-hard Doughnut Plant fan because I’m a 15-year resident of the Lower East Side, where they’re located.”
“This collaboration has ‘NEW YORK CITY’ written all over it,” he continues. “It’s great to see that something I created in the street culture fashion market can now be translated to the culinary world. Thanks to everyone at Shake Shack for making my dream a reality!”
The “Staple Concrete” frozen custard flavor will be available between September 12-21 at select NYC Shake Shack locations (see below), and the sunglasses and tee are now available while supplies last online on Reed Space, Shake Shack, and Staple web store. Congrats to my friend Jeff Staple!
More photos after the jump…
To bring the aptly named “Staple Concrete” to life, Jeff Ng—a longtime Shack Fan and passionate foodie—teamed up with Shake Shack’s culinary director Mark Rosati. The two creative masterminds worked together in the DUMBO Shack’s kitchen to develop a flavor profile and aesthetic that was an authentic representation of Jeff’s streetwear label Staple Pigeon. The limited edition Staple Concrete features rich and creamy vanilla frozen custard blended with seasonal raspberry jam and chunks of black sesame glazed cake doughnut specially made by NYC’s own Doughnut Plant.
The “Staple Concrete” frozen custard flavor (Single: $4.30/Double: $6.55) is available for a limited time only—September 12-21—exclusively at the following NYC Shake Shack locations: Madison Square Park, Battery Park City, Downtown Brooklyn, DUMBO Brooklyn, Flatbush Avenue Brooklyn, Theater District, Upper East Side, and Upper West.