H&M x Jeff Koons in Celebration of New Flagship Store

H&M x Jeff Koons in Celebration of New Flagship Store

Thursday, June 12, 2014 by Wendy Lam

H&M is no stranger when it comes to designer collaborations or unique ideas when it comes to a store opening, now we can add art collaboration to their roster. In celebration of the opening of the new flagship store on 5th Avenue, H&M is the fashion retail sponsor of the Whitney Museum of American Art’s “Jeff Koons: A Retrospective.” The new store opening on Thursday, July 17th at 12:00pm, will be museum-inspired, a perfect way to showcase the Swedish retailer’s first ever artist collaboration with one of the most notable and influential artists of our time, Jeff Koons.

“The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring. H&M delivers great fashion season after season and it’s nice to see my work at their new store,” says Jeff Koons.

Besides the Jeff Koons Balloon Dog façade wrap of the store’s windows, there will also be a limited edition Balloon Dog leather handbag available for sale, it will also be available in select markets across the US including Los Angeles, Chicago and Dallas, as well as online at hm.com beginning July 17th, 2014. A select number of pieces will also be sold at the Whitney during the Retrospective.

If you think the H&M store at Caesars Palace Las Vegas is big, this one is even bigger. H&M at 589 Fifth Avenue features 57,000 square feet of space with an impressive façade of windows. According to H&M, there is an impressive five floor atrium and a 26’ x 20’ LED screen and has a regal feel upon entering the store. Timeless finishes including green and white marble tiles, an opulent wall of mirrors, distinct herringbone wood work and a full concierge shopping service all create a truly unique experience. In addition, the store will offer an H&M Home department, collections for ladies, men, kids of all ages, young ladies and young men, with separate “store within store” sections for accessories, and lingerie. Sounds pretty amazing, can’t wait to check out the store!

In celebration of opening day, H&M at 589 Fifth Avenue will offer the first 500 shoppers in line an H&M t-shirt and an Access to Fashion Pass, valued from $10 to $500, in addition to other fantastic offers for the whole family!

H&M 5th Avenue Flagship
589 5th Avenue
New York, New York 10017
(855) 466-7467
Sunday to Thursday 9:00 a.m. to 9:00 p.m.
Friday to Saturday 9:00a.m. to 10:00p.m.

More info and photos of the Balloon Dog leather handbag after the jump…

Jeff Koons: A Retrospective opens June 27th running through October 19th, 2014 at the Whitney Museum of American Art, located at 945 Madison Avenue at 75th street in Manhattan. The exhibit will travel to Centre Pompidou, Musee national d’art moderne (November 26, 2014 – April 27, 2015) followed by the Guggenheim Museum Bilbao (June 5, 2015 – September 27, 2015).

Photos courtesy of H&M



Categories: art/design fashion h&m


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