BOSS Fall/Winter 2014 Campaign

BOSS launched its Fall/Winter 2014 men’s and women’s campaign, under the artistic direction of Jason Wu, building the new look for the BOSS brand. The campaigned was shot by photographers Inez and Vinoodh, and styled by Joe McKenna featuring Edie Campbell as the face of the womenswear and actor Scott Eastwood (son of Hollywood legend Clint Eastwood) for menswear.

“This is my first campaign for BOSS, and we wanted to take a fresh, different approach,” says BOSS Artistic Director Jason Wu. “The HUGO BOSS tradition is in tailoring, which is always present, but it‘s important hat this campaign not only shows the BOSS clothes, but evokes the BOSS lifestyle.”

In the campaign, Edie wears the key pieces from Jason Wu‘s first womenswear collection, a collection that translates the masculine foundations of the BOSS brand into a quintessentially feminine interpretation – a strong, powerful and contemporary female counterpart to the BOSS man. Scott is dressed in formal but modern men‘s suiting, suave,
sophisticated and timelessly elegant.

More photos after the jump…