Belstaff Commemorative ‘Union Jack’ Trialmaster Jacket

Belstaff Commemorative ‘Union Jack’ Trialmaster Jacket

Monday, May 5, 2014 by Wendy Lam

This year marks the 90th anniversary of Belstaff and the iconic British brand will celebrate and honor its heritage throughout the year, with an ongoing series of collaborations and limited edition commemorative product launches. There will be a limited edition waxed cotton Trialmaster jacket for both men and women, with a faded Union Flag print on the back. Each individually hand finished jacket is made from cotton, which was sourced from a historic British mill and features the more relaxed silhouette of the 1950’s Trialmaster. The jacket, produced in a very limited run, will be available exclusively at belstaff.com and Belstaff flagship stores globally.

There’s also a 90 Years of Speed & Style: Limited Edition Retrospective Coffee Table Book (not for sale) and complimentary in-store product customization with personalized monogramming services.

More photos and info after the jump…

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90 Years of Speed & Style: Limited Edition Retrospective Coffee Table Book
A limited edition retrospective of the brands history dating back to 1924 will be illustrated in a hardbound coffee table book. The content details Belstaff’s history from foundation to modern day and features Belstaffians over the years including Amelia Earhart, T.E. Lawrence, Gracie Fields, Steve McQueen, Kate Moss, Ewan McGregor, David Beckham, Brad Pitt and George Clooney all wearing Belstaff as well as works by legendary photographers including Steven Meisel, Craig McDean and Peter Lindbergh. This book will be displayed in flagship store locations globally, in Belstaff showrooms and select partners and will not be available for sale.

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In-Store Product Customization
Belstaff will offer complimentary personalized monogramming services to customers that purchase any hand-waxed leather or cotton pieces in the New Bond Street (London), Via Spiga (Milan), Maximilianstraße (Munich) and Madison Avenue (New York) boutiques throughout the month of May with on-site customization available at the London boutique during the first two weeks of May. Belstaffians can also bring in any leather or waxed cotton Belstaff jacket purchased over the last 90 years to be custom stamped. Leather garments will be embossed directly and hand-waxed cotton items will feature two types of leather monogramming to be affixed to the garment with personally selected hardware.

Photos courtesy of Belstaff

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