Under Armour opened its newest specialty retail location at 583 Broadway in the SoHo, NYC earlier this week featuring almost 10,000 square feet of interactive retail space. Pretty impressive shopping experience and also a wide selection of products to suit your needs. The SoHo Brand House is Under Armour’s largest retail store to date and it features men’s, women’s and youth apparel, footwear and equipment. Everything you need from UA you can find there and if you need expert recommendations, the staff are trained in each product category to ensure you pick out the products that best suits your needs. This is also the first store to feature Under Armour’s Rowhouse Basement shop, where staff will provide private consultations to athletes, celebrities and VIP clientele in an intimate setting.
The store boasts an impressive marquee video wall made up of over two million LED lights as well as an athlete wall of fame that will feature some of the brand’s most authentic and powerful ambassadors. You can also experience the brand’s latest innovations, including the UA SpeedForm™ Apollo running shoe, the first-of-its-kind Armour39™ performance monitoring system, the ArmourVent™ mesh technology and the new men’s elevated lifestyle collection, 35th & O™.
Definitely check out the store if you’re in the Soho area, more photos after the jump…
Emmy Rossum stopped by the opening to do some shopping too…
Photos courtesy of Under Armour
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